Grooming has evolved from an elite segment of the overall pet industry into a necessary, must-have segment for pet retailers, retailers and catalogs. Credit must go to entrepreneurs who created a need for a service that few could do well: pet grooming.
Initially, the most successful were businessmen with little knowledge of pet grooming themselves, but who researched and developed a sound approach to the grooming business. Their establishments were attractive, open and above all spotlessly clean. They offered low prices for the self-wash customers (DIYers) to come in, use superior equipment and supplies, and dry their animals in a safe and professional location without the messy and time consuming clean-up at home. They marketed extras which approached what the professional groomer would charge for the same service. After the DIYers 4th visit, in about 40% of the cases, they requested a quote for the staff groomer providing the same service and voilà, we now have a new grooming industry client.